Discovery.
We dig into your business, audience and goals, competitor context, content direction, and what your site actually needs to achieve.
Discovery call via Zoom
Internal team onboarding
If your site is looking dated, running slow, or just not pulling its weight, we will redesign and rebuild it, keeping everything that works and protecting the search presence you have already earned.
Most sites do not fail all at once, they just quietly fall behind. If a few of these ring true, your website is probably costing you more than a redesign would.
A website is not a one-time build, it is something that ages. Tastes move on, phones and browsers change, and what looked sharp five years ago can quietly start working against you. A redesign brings it back up to speed without throwing away what already works.
It feels a few years behind, and next to your competitors it is not making the impression it should.
Pages take their time to load, and visitors leave before they ever see what you have to offer.
It was built for desktop and shows it, even though most of your visitors are now on a phone.
Making even a small change is a hassle, so it sits there untouched and slowly goes stale.
People visit, but they are not enquiring or buying. The site looks fine but it is not doing its job.
Your business has moved on, but the website has not. It does not reflect who you are today.
This is the part that keeps people up at night, and the part most worth getting right. A redesign done carelessly can wipe out years of search presence overnight. We treat that hard-won ground as something to protect, not gamble with, so a better site does not mean starting back at square one with Google.
The single biggest risk in a redesign is quietly breaking the search presence you have spent years building. When page addresses change and nothing tells Google where they went, the rankings attached to them can simply disappear.
We map every existing page to its new home and put proper redirects in place before launch, so the equity you have earned carries across rather than being thrown away. We cannot promise Google never moves, but done this way a faster, better-structured site usually helps rather than hurts.
A redesign is a chance to improve your content, not lose it. We bring across the pages, copy and images worth keeping, rather than tipping everything out and starting from a blank page.
Along the way we tidy and refresh what helps: clearer structure, sharper wording, better images where they are needed. You keep the substance you have built up, finally presented in a way that does it justice.
The bits that quietly run your business are easy to overlook in a redesign, and painful when they break: contact forms, booking systems, payments, analytics, and whatever else your site is wired into.
We take stock of what your current site depends on and make sure it all keeps working on the new one, tested before go-live. The new site should be an upgrade in every way, not a step back in the things that already worked.
We build and test the new site behind the scenes while your current one carries on as normal, so there is no long stretch with your business offline midway through the job.
When everything is ready we plan the switch-over for a quiet time and handle it carefully, so the change is smooth and your site stays open for business throughout.
We do not just bin the old site and hope for the best. We work out what is worth keeping first, then design and rebuild around it.
We dig into your business, audience and goals, competitor context, content direction, and what your site actually needs to achieve.
A modern, clear visual direction aligned with your brand and business goals. Usability and trust first, never visual effects for their own sake.
Built properly with reliable practices, responsive layouts and a clean backend that your team can manage without us (though we're here to help if you need us).
Clean structure, properly loaded content and strong technical foundations. Visually on-brand imagery and video (if you have it) all loaded, ready to go.
Before launch we run a full on-page technical pass, metadata, headings, speed and crawlability, making sure the site is built correctly and ready to perform in search.
Tested across all modern browsers, devices and screen sizes, then launched with redirects, tags, analytics and zero drama. Speed tested and reviewed day after launch.
We stay close after launch with optional WordPress maintenance plans, updates, improvements and changes as your business evolves. That's the long-term bit.
A redesign is a fresh start, and it is worth keeping that way. The most common reason a site slides back into the same state is simple: nobody looks after it once the project is over.
So once your new site is live, we can keep it that way. Fast, Sydney-based managed hosting, a care plan to keep it secure and up to date, and a speed tune-up whenever it needs one. No slow slide back to where it started.
Keep your new site on our fast, fully managed WordPress hosting in Sydney, so it stays as quick as the day it launched.
A care plan keeps updates, security and backups handled, so the new site does not quietly fall behind again.
If it ever needs a little more pace, speed optimisation keeps it loading fast as you add to it over time.
A Sydney studio with over twenty years of designing, building and rebuilding websites, part of the Jimmyweb Group, working right across Australia.
The things businesses usually ask us about redesigning their website.
This is the big one, and it is exactly why we are careful. A redesign done badly can hurt your rankings, so we map your existing pages, put redirects in place, and carry your content across thoughtfully to protect the search presence you have built. We cannot promise Google never moves, but done right, a faster, better-structured site usually helps rather than hurts.
Yes, most of the time. The majority of sites we redesign were built by someone else. We start by understanding how the current site is put together and what is worth keeping, before we change anything.
Absolutely. We carry across the content, images and pages worth keeping, and tidy them up or refresh them along the way. A redesign is a good moment to improve your content, not lose it.
We plan the switch-over to keep downtime to little or none. We build and test the new site behind the scenes, then make the change carefully, so your site stays open for business throughout.
It depends on the state of your current site. Sometimes there is plenty worth keeping and a redesign is the smart move. Other times a clean slate is better. We will give you a straight answer either way. If a brand new site is the right call, see our website design.
Almost always. Older sites tend to carry a lot of weight they no longer need. We rebuild on clean, speed-optimised code, so the new site is typically much quicker than the one it replaces.
Yes. We rebuild on a friendly content system, usually WordPress, so you can edit pages, text and images yourself from a clean dashboard. If part of the reason for the redesign is that the old site was a pain to update, we fix exactly that.
Most redesigns take a few weeks, often around four to eight, depending on the size of the site and how much content needs to move across. We give you a realistic timeline up front and keep you posted as we go.
We are a Sydney team, but we redesign websites for businesses right across Australia. You do not need to be local to work with us. See the areas we work in.
Send us your current website and we will take a look, tell you honestly what is worth keeping, and how we would bring it up to speed. No pressure, no jargon, just a straight conversation.