Tools like ChatGPT, Perplexity and Google's AI Overviews are fast becoming how people look things up. We get the on-page technical foundations and structure right, so that when AI looks at your site, it can actually read, understand and use what it finds.
AIO and GEO stand for AI Optimisation and Generative Engine Optimisation. In plain terms, it is making sure AI tools can understand your site.
It is closely related to good technical SEO, and works on the same principle: AI reads a website much the way a search engine does, so a clean, well-structured site is far easier for it to make sense of.
We focus on the on-page side: the technical foundations and structure of the site, so you can focus on the content and off-site signals, the things you can actually control.
Good on-page foundations are:
Clear headings and a logical page structure, so AI can follow your content and pick out what each part is saying.
We add schema markup that spells out what your pages are about, so machines are not left to guess.
We help shape your content so the key facts are easy to find and lift: direct answers, not buried in waffle.
We make sure AI crawlers can actually reach your pages, rather than being blocked or tripped up on the way in.
Slow, broken pages are as much of a barrier to AI as to anyone. We keep your site quick and technically clean.
We make the basics unmistakable: who you are, what you do and where, so AI can describe you accurately.
This is the part most likely to be oversold, so we will be straight about it from the start. Here is exactly what this work can do, and what no one can honestly promise.
Everything on your own site is fair game, and it is the part that genuinely matters here: a technically sound, clearly structured, easy-to-read site that puts its best foot forward when an AI looks at it.
That is real, useful work with a clear before and after. We remove the on-page barriers between your content and the tools trying to read it, so nothing stands in the way of them understanding what you do.
Nobody controls what ChatGPT or Google’s AI decides to mention, and anyone guaranteeing you a spot in those answers is not being honest. There is no button to press and no deal to be done that puts you there.
We do not make that promise, because no honest studio can. We would far rather tell you that plainly than sell you a guarantee we both know we could not keep.
Whether an AI mentions you also depends on things well beyond your own pages: your wider reputation, and what other people have written about you elsewhere on the web. None of that is on-page work.
That part sits outside what we do, and outside what any on-page service can honestly claim to control. We would rather do our piece brilliantly than overpromise on the part that was never ours to deliver.
You get your own side of it done properly: a fast, clean, well-structured site that gives AI every chance to read and understand you, with nothing technical standing in the way.
That is the best possible footing, honestly described. It is a genuine advantage and a sensible thing to get right early, but it is a foundation rather than a guarantee, and we will always treat it as one.
AI search is moving quickly, so this is about getting the groundwork right and keeping it in step with how things are changing.
We check how readable and well-structured your site is for AI and search engines as it stands today.
We tidy up the on-page structure and headings so your content is easy to parse and the key points stand out.
We add structured data so machines understand exactly what each page is about, with nothing left to guesswork.
As AI search evolves, we help keep your foundations in line with how these tools are reading the web.
Here is the genuinely good part: this work is never wasted. The very things that help AI read your site, clean structure, solid technical foundations and speed, are exactly what help you in ordinary Google search too.
So even if an AI never quotes you, your site still comes out faster, tidier and easier to find. It is the same craft as our technical SEO and speed work, simply pointed at a new kind of search.
AI reads a site much the way search engines do, so the work overlaps closely with our technical SEO.
Slow, broken pages are a barrier to AI as much as to anyone. Speed optimisation goes deeper on that side.
Most of the sites we improve were built by someone else. Because we build sites ourselves, we get into the structure and code to set the foundations right.
A Sydney studio with over twenty years of building websites, part of the Jimmyweb Group, keeping the same craft current right across Australia.
The things businesses usually ask us about AI search optimisation.
AIO stands for AI Optimisation and GEO for Generative Engine Optimisation. They are two names for the same idea: helping AI tools like ChatGPT, Perplexity and Google’s AI Overviews understand your website, so it can be part of the answers they give. We focus on the on-page side of that, the technical and structural work you actually control.
No, and we would be cautious of anyone who promises that. No one controls what ChatGPT or Google’s AI chooses to mention. What we can do is make sure your site is technically sound and clearly structured, so that when AI looks at it, nothing gets in the way of it reading and using your content. That gives you the best chance, but it is honestly not a guarantee, and we will not pretend otherwise.
We work on everything on your own site that helps AI read and understand it: a clean page structure, clear headings, structured data, content that states the key facts plainly, fast and crawlable pages, and clear information about who you are and what you do. In short, we remove the on-page barriers so your site puts its best foot forward.
There is a lot of overlap, and that is a good thing. AI reads websites in much the same way search engines do, so strong technical foundations help with both. The difference is the goal: here we are specifically shaping the on-page side to suit how AI tools read and summarise content. It works hand in hand with our technical SEO.
Yes, which is the best part. The same clean structure, technical health and speed that help AI also help you in ordinary search. So even if an AI never quotes you, the work is not wasted: your site ends up faster, tidier and easier to find. It overlaps closely with our speed optimisation as well.
Honestly, it is early days for measuring AI visibility, and it is harder to track than ordinary search. Some AI tools show their sources, which gives a clue, but there is no perfect dashboard yet. What we can show you clearly is the on-page side: a site that is faster, cleaner and better structured than it was. We would rather be honest about that than wave around numbers that do not mean much.
We focus on what happens on your own site, because that is the part we can do properly and where we add real value. Whether an AI mentions you also depends on things beyond your site, like your wider reputation and what is written about you elsewhere. That sits outside on-page work, and we would rather do our part brilliantly than overpromise on the rest.
Yes. Most of the sites we work on were built by someone else. Because we build sites ourselves, we are comfortable getting into the structure and code of an existing one to get the foundations right.
We are a Sydney team, but we work on sites for businesses right across Australia. You do not need to be local to work with us. See the areas we work in.
Send us your website and we will take a look at how well AI and search engines can read it today, and what we would improve. No hype, no empty promises, just an honest assessment.