The challenge.
Liberty Ballooning offers a genuinely memorable experience, but their old website did not reflect it. The site was outdated and did not portray them as the professional, modern tourism operator they are. For an experience sold largely on its visuals, that mattered.
The brief was clear. They needed a website that felt modern and fresh, loaded fast, and was highly visual, so the moment a prospective guest landed on the page they could feel the appeal of the flight.
| Before | After |
|---|---|
| Outdated site, not the image of a modern operator | A fresh, modern, professional presence |
| Heavy and slow to load | Loads fast on every device |
| Underwhelming visuals | A bold, highly visual design |
What we designed and built.
We created a fresh, modern and highly visual design that loads fast and positions Liberty Ballooning as the professional tourism operator they are. Big, atmospheric imagery carries the experience, the layout is clean and confident, and every page was custom built on WordPress so the team can keep it up to date themselves. It is quick, striking, and reads beautifully whether someone is on a phone or a laptop.
What we delivered.
A complete custom design and build, plus the technical groundwork to launch it properly and keep it healthy.
Custom website design
A bespoke, highly visual design built around the Liberty Ballooning brand, not a template.
WordPress development
A clean, custom build with an easy-to-manage CMS for the team.
Responsive, mobile-first
Laid out to look and work beautifully on any device.
Speed optimisation
Tuned for fast load times, scoring 96/100 on Google PageSpeed.
Technical SEO audit
A SEMrush site health audit at launch to catch on-page issues early.
Hosting & support
Ongoing hosting and a real human to call when it is needed.
The result.
Liberty Ballooning now has a website that does justice to the experience. The design is modern and bold, it loads fast on every device, the user experience is effortless, and it positions them clearly as a professional tourism operator. It is a site they are genuinely proud to send people to.
Key takeaways for tourism operators.
Liberty Ballooning now has an online presence that feels as uplifting as the flight itself, because the design was built around the experience rather than dropped into a template. It is fast, visual and modern, and it positions them as the professional operator they are.
The same thinking applies to any tourism operator. People book an experience on how it makes them feel, so the website needs to be fast, highly visual and easy to use, carrying the atmosphere of the experience the moment someone lands on the page.
If you run a tourism business and your current site is not pulling its weight, this is exactly the kind of work we enjoy. We design and build fast, striking websites that position your brand the way it deserves and give every visitor a reason to take the next step.
Designed and built by Webfrog and the Jimmyweb Group.