The challenge.
Jay’s Air Conditioning was running on an old CMS that had become hard to update and a challenge to keep secure. The website still did its job, but the platform underneath it was holding the business back and quietly adding risk every month it stayed in place.
It also looked the part of its age. The brand needed a more modern design, something more professional yet still approachable, and a site that gave visitors a reason to engage. To do that, we added a calculator function that makes the website genuinely more usable for the people landing on it.
| Before | After |
|---|---|
| An ageing CMS, hard to update and secure | A modern, secure, easy-to-manage build |
| Plain, dated presentation | A professional yet approachable design |
| Little for visitors to engage with | A custom calculator that helps them self-serve |
What we designed and built.
We moved Jay’s Air Conditioning off the old CMS onto a modern, secure build that is far easier to manage day to day. The new design is professional yet approachable, a better fit for the business and the people it serves. The centrepiece is a custom calculator we built to help visitors work things out for themselves rather than leaving the page with questions. Every part of it was custom built on WordPress, with no off-the-shelf theme.
What we delivered.
A complete redesign and rebuild, plus the technical groundwork to launch it properly and keep it healthy.
Custom website design
A bespoke design built around the Jay's Air Conditioning brand, not a template.
WordPress development
A clean, custom build with an easy-to-manage CMS for the team.
Custom calculator
A tool built for visitors, so they can work things out for themselves on the page.
Speed optimisation
Tuned for fast load times, scoring 97/100 on Google PageSpeed.
Technical SEO audit
A SEMrush site health audit at launch to catch on-page issues early.
Hosting & support
Ongoing hosting and a real human to call when it is needed.
The result.
Jay’s Air Conditioning now has a modern, secure website that is easy to manage and far better positioned than the old one. The design is professional yet approachable, the build is solid underneath, and the custom calculator gives visitors a reason to stay and engage rather than bounce. It is a site the business can be proud to send people to.
Key takeaways for trade businesses.
Jay’s Air Conditioning was being held back by an old platform that was hard to update and hard to keep secure. Moving to a modern, custom build fixed that, and the new calculator turned a passive website into something visitors can actually use.
The same pattern shows up across trades. An ageing site quietly costs you, in security risk, in wasted time, and in visitors who land and leave because there is nothing for them to do. A modern, approachable site with a genuinely useful tool gives people a reason to stick around and reach out.
If you run a trade business and your current site is getting harder to manage or no longer reflects how you work, this is exactly the kind of project we enjoy. We design and build secure, easy-to-manage websites, with the practical tools your customers actually need.
Designed and built by Webfrog and the Jimmyweb Group.