The challenge.
Checkpoint Constructions is a commercial builder with the work to back it up, but their old website had become dated and was being outpaced as competitors in the industry lift their game. For a builder who wins work on the strength of what they have delivered, that was a real gap.
They needed a modern site that could hold its own in the market and showcase their projects well, with video as a clear highlight to bring the quality of the work to life.
| Before | After |
|---|---|
| Dated site, outpaced by competitors | A modern site that leads in its market |
| Projects buried and hard to browse | Projects showcased front and centre |
| Flat, static presentation | Video that brings the work to life |
What we designed and built.
We designed a modern, confident website built to stand out in a competitive market. The projects take centre stage, laid out so prospective clients can browse the work easily, and we used video throughout to bring the quality of each build to life in a way that static images never could. Every page was custom designed and built on WordPress, so the team has a site that looks the part and is easy to manage.
What we delivered.
A complete design and build, with a strong project showcase, video integration and the technical groundwork to launch it properly.
Custom website design
A bespoke design built around the Checkpoint Constructions brand, not a template.
WordPress development
A clean, custom build with an easy-to-manage CMS for the team.
Video integration
Video woven through the site to bring the quality of each build to life.
Speed optimisation
Tuned for fast load times, scoring 89/100 on Google PageSpeed.
Technical SEO audit
A SEMrush site health audit at launch to catch on-page issues early.
Hosting & support
Ongoing hosting and a real human to call when it is needed.
The result.
Checkpoint Constructions now has a modern website that looks the part and reads beautifully on any device. The work is showcased front and centre, video brings each project to life, and the build positions them with the confidence of a builder leading their market rather than being outpaced by it.
Key takeaways for construction companies.
Checkpoint Constructions now has a website that does justice to the work, because every part of it was custom designed for its purpose rather than dropped into a template. The projects lead the page and video does the heavy lifting, so the quality of the build is the first thing a visitor sees.
The same thinking applies to any construction firm. In a market where competitors are lifting their game, a website earns its keep when it showcases the work clearly, presents projects in a way that is easy to browse, and uses imagery and video to make the quality feel real to the person deciding who to trust.
If you run a construction company and your current site no longer reflects the standard of your work, this is exactly the kind of project we enjoy. We design and build websites that position your brand the way it deserves and give every visitor a reason to take the next step.
Designed and built by Webfrog and the Jimmyweb Group.