The challenge.
Sydney CBD Plumbing is an established Sydney plumbing business with a solid reputation and a website that no longer did it justice. The old site was around ten years old. It performed reasonably well in search, but it looked dated and tired, and it simply did not create the sense of trust the business had earned over the years.
For a trade where people are inviting you into their home or business, that first impression matters. A website that looks behind the times quietly undermines the confidence a prospective customer needs before they pick up the phone. Replacing an established site also carries risk, so we planned the move carefully to protect the search presence Sydney CBD Plumbing had already built.
| Before | After |
|---|---|
| Outdated site that did little to build trust | A clean, professional site that earns confidence |
| A decade-old design at odds with the brand | A modern site that does the business justice |
| Hard for first-time visitors to feel reassured | Clear, credible and easy to act on |
What we designed and built.
We set out to give Sydney CBD Plumbing a clean, trustworthy design that reflects the quality of the work behind the name, while carefully retaining the search presence the old site had already built. The new site puts clear calls to action front and centre, so it is easy for a visitor to get in touch at the moment they decide to. Every page was custom designed and built on WordPress, never an off-the-shelf theme, giving the business a site that looks the part and is simple to manage.
What we delivered.
A complete redesign and rebuild, plus the technical groundwork to launch it properly and keep it healthy.
Custom website design
A bespoke design built around the Sydney CBD Plumbing brand, not a template.
WordPress development
A clean, custom build with an easy-to-manage CMS for the team.
Responsive, mobile-first
Laid out to look and work beautifully on any device.
Speed optimisation
Tuned for fast load times, scoring 97/100 on Google PageSpeed.
Technical SEO audit
A SEMrush site health audit at launch to catch on-page issues early.
Hosting & support
Ongoing hosting and a real human to call when it is needed.
The result.
Sydney CBD Plumbing now has a website that looks as established as the business itself. The design is clean and credible, the build is fast and custom, and the user experience makes it easy for a visitor to get in touch. It positions the business clearly as the trusted plumbers they are, and gives the team a site they are happy to send people to.
Key takeaways for trade businesses.
Sydney CBD Plumbing had the reputation and the track record. What they needed was a website that said so at a glance. By rebuilding around a clean, trustworthy design while protecting the search presence they had already earned, the site now backs up the business instead of holding it back.
The same is true across the trades. People are deciding whether to trust you with their home or business, often before they ever speak to you, and a dated website quietly costs you that confidence. A clear, professional site that loads fast and makes getting in touch easy does a lot of quiet work in the background.
If you run a trade business and your current site no longer reflects how good you are, this is exactly the kind of work we enjoy. We design and build fast, custom websites that earn trust and give every visitor a reason to take the next step.
Designed and built by Webfrog and the Jimmyweb Group.