The challenge.
A W Edwards is a construction company with a hundred-year history, and a back catalogue of projects to match. The brief was to build a modern website worthy of that legacy, one that presents a century of work with the polish the business has earned.
The harder part was the imagery. Decades of projects meant a mix of old, smaller, low-resolution photographs sitting alongside crisp new work. The design had to hold both gracefully, so older projects still look considered next to recent ones rather than letting the gap show.
| Before | After |
|---|---|
| Dated site that undersold a 100-year legacy | A modern site worthy of a century of work |
| Decades of projects in mixed, low-resolution imagery | A design that handles old and new imagery gracefully |
| Hard to browse a long project history | Projects presented cleanly, old and new |
What we designed and built.
We built a modern website that respects the heritage rather than hiding it. The design presents a century of projects in a clean, confident layout, and it is built to handle both old, low-resolution photography and crisp new imagery gracefully, so every project looks considered no matter when it was captured. Every page was custom designed and built on WordPress, so the team can manage projects and content themselves without touching a line of code.
What we delivered.
A complete custom design and build, plus the technical groundwork to launch it properly and keep it healthy.
Custom website design
A bespoke design built around the A W Edwards brand and its heritage, not a template.
WordPress development
A clean, custom build with an easy-to-manage CMS for the team.
Responsive, mobile-first
Laid out to look and work beautifully on any device.
Speed optimisation
Tuned for fast load times, scoring 90/100 on Google PageSpeed.
Technical SEO audit
A SEMrush site health audit at launch to catch on-page issues early.
Hosting & support
Ongoing hosting and a real human to call when it is needed.
The result.
A W Edwards now has a website that does justice to a century of work. The design and build are polished, the user experience is clean on every device, and a long history of projects is presented in a way that positions the business as the established, capable builder it is. It is fast, considered, and something the team can be proud to point people to.
Key takeaways for construction companies.
A W Edwards now has a website that carries the weight of its history rather than hiding it. Every part of the site was custom designed for its purpose, including the way it handles a century of project imagery, so a hundred-year legacy reads as a strength rather than something to work around.
The same thinking applies to any construction business. A long track record is one of the most persuasive things you have, but only if the website presents it well. That means a design that handles mixed imagery gracefully, project work shown clearly, and a layout that makes it easy for a prospective client to see what you are capable of.
If you run a construction company and your current site is not doing your work justice, this is exactly the kind of project we enjoy. We design and build websites that position your business the way it deserves and give every visitor a reason to take the next step.
Designed and built by Webfrog and the Jimmyweb Group.