The challenge.
Art Kitchen’s food and service is genuinely premium. Their old website didn’t say so. It was dated, awkward to update and gave no real sense of the craft behind the brand. For a caterer chosen for weddings and corporate events, where the website is often the very first impression, that gap was quietly working against them.
The catering sector is fiercely competitive online, with caterers and venues all chasing the same prospective clients. Replacing an established website always carries risk, so we planned the move carefully to protect the search presence Art Kitchen had already built.
| Before | After |
|---|---|
| Dated website, poorly positioned brand | A premium site that reflects the brand |
| Legacy URLs with no redirect plan | Every URL mapped and 301 redirected |
| Search rankings at risk during the move | Search presence preserved at launch |
What we designed and built.
We started from the brand, not a template. The new site leans on generous imagery, calm typography and a confident, uncluttered layout that lets the food do the talking. Every page was custom designed and built on WordPress, so the team can manage menus, galleries and enquiries themselves without touching a line of code. It is quick, considered, and reads beautifully whether someone is on a phone at a venue or a laptop in the office.
What we delivered.
A complete redesign and rebuild, plus the technical groundwork to launch it properly and keep it healthy.
Custom website design
A bespoke design built around the Art Kitchen brand, not a template.
WordPress development
A clean, custom build with an easy-to-manage CMS for the team.
Responsive, mobile-first
Laid out to look and work beautifully on any device.
Speed optimisation
Tuned for fast load times, scoring 93/100 on Google PageSpeed.
Technical SEO audit
A SEMrush site health audit at launch to catch on-page issues early.
Hosting & support
Ongoing hosting and a real human to call when it is needed.
The result.
Art Kitchen now has a website that matches the quality of the experience they deliver. It positions them clearly as the premium caterer they are, makes getting in touch effortless, and gives the team a site they are genuinely proud to send people to. Polished, fast, and built to grow with the business.
Key takeaways for catering companies.
Art Kitchen now has an online presence that is genuinely memorable, because every part of the site was considered and custom designed for its purpose rather than dropped into a template. It speaks to the right people in the right way, at the moment they are choosing who to trust with an important event.
The same thinking applies to any catering business. A website starts to earn enquiries when it understands what the visitor is really trying to solve, the kind of event they are planning, and where they are in their decision. It builds trust with clear, honest examples of what you deliver, and it makes getting in touch feel effortless.
If you run a catering company and your current site is not pulling its weight, this is exactly the kind of work we enjoy. We design and build websites that position your brand the way it deserves and give every visitor a reason to take the next step.
Designed and built by Webfrog and the Jimmyweb Group.